CLIF Bar | Interactive Digital Campaigns + Product Launches

Several years of working with CLIF on global omnichannel product launches, digital activations and social extensions provided plenty of opportunities to pitch winning campaign ideas. From reaching a core audience of outdoor enthusiasts to everyday consumers, I helped launch new product lines, ran one-of-a-kind interactive digital campaigns, and launched activations that amplified their digital and in-person engagement.

Services Provided | Digital + Social Strategy, Campaign Development, Product Launch Strategy (Digital), Activation Ideation + Team Management, UGC Program Lead, Social Reporting + Analytics, Social Activations Team Management, Experiential Ideation

CLIF Nut Butter Bar | Digital Product Launch

From a YouTube takeover to multi-faceted digital extensions, the omnichannel Nut Butter Filled product launch campaign reached consumers regardless of their preferred media platform. With tens of millions of unique views, the digital extensions had consumers seeing the Nut Butter hungry squirrels everywhere, leading to a highly sharable, highly successful product launch.

Adventure Quiz Interactive Instagram Campaign

Driving shares is one of the quickest ways to win in today’s social algorithms, so we launched a series of interactive “Adventure Quizzes” for CLIF, driving incredible engagement rates while growing their fan base. This unique, interactive campaign stood out on Instagram, driving shares and amplifying CLIF’s social reach.

#AdventuresPast Contest

Every adventurer loves sharing their best moments, so we created a multi-platform contest that would quickly grow awareness and while increasing user generated content (UGC). With thousands of dollars in prizes and multiple chances to win across several months, CLIF saw a huge spike in engagement, mentions and fan growth across several quarters as fans publicly posted photos, videos and stories of their #AdventuresPast. Thousands enterer and tens of millions saw this multi-winner, multi-month contest series, growing CLIF’s digital footprint and fanbase along the way.

CLIF Curated | User Generated Content Campaign

Social fans love having their accolades highlighted, so we set the stage with creative hashtags and encouraged fans to tag their adventure photos. User generated content (UGC) and @ mentions poured in, giving CLIF the opportunity to highlight authentic stories of amazing adventures across the world.

This work was done through Portland, Oregon’s North Ad Agency, and the project included working closely with an amazing internal team at CLIF.

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