Pacific Foods | Omnichannel Campaigns

Pacific Foods was always quick to approve ideas that helped people and the planet, and across multiple years I was able to help launch omnichannel campaigns with incredibly successful digital extensions. The Nourish Every Body campaign remains a highlight of working with Pacific Foods due to the immense number of people it helped feed.

Services Provided | Digital + Social Strategy, Campaign Ideation + Development, Activation + Team Management, Social + Ad Content Creation

Nourish Every Body Campaign

With 49 million Americans struggling with food insecurity and 20% of children undernourished, we built a campaign that would bring attention to the issues while providing meals to those in need. #NourishEveryBody encouraged fans to do good while sharing their food pics (a phenomenon on Instagram at the time), with Pacific Foods offering to deliver a meal to a family in need every time the hashtag was used. To date, more than a million meals have been delivered through the Nourish Every Body campaign.

An omnichannel campaign with strong digital components, this multi-year long campaign included video and static ads, ongoing social media pushes, dozens of blogger / influencer components, out of home ads and more.

This work was done through Portland, Oregon’s North Ad Agency, and the project included working closely with the Pacific Foods marketing team.

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